An early Technicolor musical that concentrates on the fashions of the late 1930s, this film was reissued under the title All This and Glamour Too. The top models of the era, including several who are advertising household products, are in the cast. The plot centers around a chic boutique, whose owner, George Curson (Warner Baxter), tries hard to please his customers while keeping peace with his unhappy wife. A wealthy young woman, Wendy Van Klettering (Joan Bennett), decides to take a job as a model at the fashion house, just to amuse herself, but her presence annoys Curson, who must put together the best possible show to compete with rival fashion houses at the Seven Arts Ball. The film includes several hit songs, including the Oscar-nominated "That Old Feeling" by Sammy Fain and Lew Brown.

Jimmy Mason lifts himself up from poverty to unlimited riches. The audience knows that he couldn't have done it without the help and support of his wife Marion. When Jimmy starts cheating on her, she divorces him, receiving an enormous settlement. Reduced to penury by various spendthrift mistresses, Jimmy is rescued once more by Marion, who once more guides him to success-and remarries him, this time on her terms.